Misfits Market is an online grocery delivery platform, providing organic produce & sustainably sourced groceries for a fraction of grocery store prices.

My team was responsible for the customer experience and user interface design across all Misfits Market platforms. Up until 2021, Misfit Market was a mobile web and desktop website. In early 2021 I led the UX/UI of the very first Misfits Market mobile app. Utilizing data, collaborating with experts, and validating solutions with users along the way!

APP FEATURES
- Sign in / Sign up
- Onboarding
- Shop pages and categories
- Cart buliding 
- Order Feedback
- Account

APP TEAM
1 Product Designer (Me)
1 Product Manager
1 React Native Engineer

ROLE & DURATION

Lead Product Designer
- User Research
- UX / UI
- Interaction
- Prototyping
- Usability Testing

Jan 2021  - Aug 2021