Research

Understand the user problems and align on goals as a team.

Involvement
Design
Product
Engineering
Customer Service
Analytics
Users

Methods
User Interviews
Lighting Talks
Story Docs
User Journeys
Group Workshops

Ideate

Collaborate with the team and align on solutions.

Involvement
Design
Product
Engineering
Customer Service
Analytics

Methods
How Might We
Affinity Mapping
Sketching
Dot Voting
Whiteboarding

Design

Mock-up solutions, create prototypes, and share.

Involvement
Design

Methods
Wireframes
Prototypes
HTML/CSS
Sketches
Design Reviews

Validate

Share and test your solutions with users.

Involvement
Design
Product

Methods
Usability Tests
User Interviews
A/B Tests
Experiments

Iterate

Make changes based on findings from user testing.

Involvement
Design
Product
Engineering

Methods
Share Findings

Build

Hand off design to engineers.

Involvement
Product
Engineering

Methods
Build Guides
Tech Specs
Visual QA

Measure

Track key performance metrics.

Involvement
Product
Analytics

Methods
Daily Updates